Founded in 2011, Matt and his then girlfriend-now-wife, Lizzi set out to build a naturally delicious and cleaned up pancake & waffle mix. The duo experimented with every ingredient they used, and ended up with the fluffiest, tastiest just-add-water pancake & waffle mixes conceivable.
From the Manufacturer
Chef inspired recopies have never been so easy to make. Just add water, mix, make, and enjoy!
Cook over medium-high heat on a lightly greased skillet, flip once, and serve when golden brown. Want waffles? Add 1 1/3 tbs oil and cook according to waffle iron instructions!
We tasted every flour, every chocolate chip and every single ingredient to ensure only the highest quality.
Certified non-GMO and made with organic ingredients.
Top with fruit and syrup for the perfect stack of pancakes.
We imagine that one of the best moments in life are spent around the table with the ones you love. In these crazy, dizzy, over-scheduled days, we need to bring people back together.
Describe your product in 3 words.
Delicious. Whimsical. BEST-PANCAKES-EVER
How did you get a hold of the idea for this product?
I woke up one morning craving pancakes, but was confronted with a moderately empty fridge of just eggs, which led me to think: “What if it’s essential to crack an egg over the griddle, but instead of getting a fried egg, you’d get a gourmet pancake. What if making pancakes could be that easy?”
What makes your product special?
Before Birch Benders came along, pancakes were stuck in the dead of night ages. The organic mixes were WAY too expensive and the convenience mixes were filled with junk. We wanted to the perfect pancake with the convenience of just adding water.
What has been the best part of your startup experience?
Lizzi and I started Birch Benders and we have been able to see this company and brand grow together.
16oz pouch. Feeds a crowd! Makes 26 four-inch pancakes or waffles.
We conducted double-blind taste tests on every organic flour in The united states, and handpicked the remaining ingredients to ensure only the highest quality. The result? The fluffiest, tastiest pancakes conceivable.
Preparation is a breeze: simply scoop the desired amount of mix into a bowl, add water, mix, and make! That’s right, JUST ADD WATER no eggs or milk necessary!
USDA Organic and certified Non-GMO
Family owned and crafted with love