Squirt used to be created by Herb Bishop in 1938, after experimenting with a an identical citrus drink, Citrus Club. He created a new, carbonated drink which required less fruit juice and not more sugar. Bishop declared that it used to be the “hottest, most exciting taste available on the market”. The product received its name since the drink used to be claimed to “squirt” into one’s mouth like a freshly squeezed grapefruit. In 1941, a mascot named “Lil’ Squirt” used to be introduced to the product line’s marketing to personify the brand. The mascot proved useful in broadening public awareness of the product. Squirt became a well-liked soft drink in many parts of the country. Along with being a well-liked soft drink, Squirt later established itself as a mixer within the 1950s. Ownership of the Squirt brand has changed hands several times. It’s currently property of Dr Pepper Snapple Group. After a drastic drop in popularity, Squirt briefly regained its fame after several references to the drink in Starkid Production’s A Very Potter Musical, which has gained millions of views on Youtube, since its 2009 release.
Squirt used to be created by Herb Bishop in 1938